Marketing awareness for Bank po, bank clerk, MBA entrance

#MARKETING FOR BANKING EXAMINATIONS#

1.A lead means –A prospective buyer
.
2.Benchmark means –set standards
.
3.Customization means –specific products for each customer
.
4.Customer retention meansJ –customers dealing with same organization for long time
.
5.Value Added Service means –additional service
.
6.The sequence of the sales process is –Lead, call, presentation and sale
.
7. "POS" means –Point Of Sale.
.
8.Market Research is useful for –deciding proper marketing strategies
.
9.A ‘call’ means –visiting prospective customer.
.
10.Online marketing is the functionof -I.T Department
.
11.Customization is useful for –Designing customer specific products.
.
12.The key challenge to market driven strategy is –Delivering superior values to the customers.
.
13. Effective selling skills depends on –knowledge level of the sales team.
.
14.Generation of sales leads can beimproved by –increasing personal and professional contacts.
.
15.A market plan is –Documented marketing strategies
.
16.Marketing channel mean –Delivery outlets.
.
17.Social Marketing means -marketing for a social cause.
.
18.Service marketing means -Relationship Marketing
.
19.Market driven Strategies include –positioning the organization and its brand in the market place.
.
20.Innovation in marketing means –Creativity
.
21.Personal loan can de canvassed among –Salaried persons
.
22.A presentation means –explaining the utility of products
.
23.Conversion means –converting a prospective client into a buyer
.
24.Modern style of marketing include –digital marketing, telemarketing, e-commerce, e-mailsolicitation
.
25.e-marketing is same as –digital marketing
.
26.Aggressive marketing is necessitated due to –increased competition
.
27.Efficient marketing style requires –proper planning, good communication skill, team work, knowledge of products.
.
28.The performance of a sales person depends on –ability and willingness of the sales person.
.
29.The sole aim of marketing is to –increase sales.
.
30.Lead generation means –likely sources for prospective clients.
.
31.CRM –Customer Relationship Management
.
32.CRM is –A pre sale activity/ a tool for lead generation/ an ongoing daily activity/the task of a DSA.
.
33.Bancassuranse can be sold to –All existing and prospective bank customers.
.
34.A successful “Blue Ocean Strategy” requires –effective communication/innovative skills/motivation.
.
35.Cross sellingis the basic function of all sales persons.
.
36.Data mining means –analysing the data stored with the back office staff.
.
37.SME means –small and mediumenterprises
.
38.The first step in the transaction processing cycle is –data entry
.
39.Collecting personal information and effectively posing as another individual is known as –the crime of spoofing
.
40.A presentation means:Explain the utility products
.
41.Relationship Marketing is usefulfor:Cross-selling of products
.
42.Good Public Relation indicate:Improved marketing skills, Improved brand image, Improvedcustomer service.
.
43.Networking helps in marking marketing function:An easy task
.
44.Delivery channel means —Place where products are made available to the buyers
.
45.One of the methods for market monitoring is —To discuss with other sales persons
.
46.A scenario in which a customer has too much awareness of the Brand is called:Over Positioning
.
47.Creating a distinctive place in the minds of customer means:Brand Positioning
.
48.Say’s Law of Markets states that —Supply creates its own demand
.
49.Gresham’s Law states that —Bad money drives good money out of circulation
.
50.Investment is defined as a—Change in the stock of capital
http://www.brilliantacademyoflearning.com/bank-po-coaching-centre-delhi.html
1.A lead means –A prospective buyer
.
2.Benchmark means –set standards
.
3.Customization means –specific products for each customer
.
4.Customer retention meansJ –customers dealing with same organization for long time
.
5.Value Added Service means –additional service
.
6.The sequence of the sales process is –Lead, call, presentation and sale
.
7. "POS" means –Point Of Sale.
.
8.Market Research is useful for –deciding proper marketing strategies
.
9.A ‘call’ means –visiting prospective customer.
.
10.Online marketing is the functionof -I.T Department
.
11.Customization is useful for –Designing customer specific products.
.
12.The key challenge to market driven strategy is –Delivering superior values to the customers.
.
13. Effective selling skills depends on –knowledge level of the sales team.
.
14.Generation of sales leads can beimproved by –increasing personal and professional contacts.
.
15.A market plan is –Documented marketing strategies
.
16.Marketing channel mean –Delivery outlets.
.
17.Social Marketing means -marketing for a social cause.
.
18.Service marketing means -Relationship Marketing
.
19.Market driven Strategies include –positioning the organization and its brand in the market place.
.
20.Innovation in marketing means –Creativity
.
21.Personal loan can de canvassed among –Salaried persons
.
22.A presentation means –explaining the utility of products
.
23.Conversion means –converting a prospective client into a buyer
.
24.Modern style of marketing include –digital marketing, telemarketing, e-commerce, e-mailsolicitation
.
25.e-marketing is same as –digital marketing
.
26.Aggressive marketing is necessitated due to –increased competition
.
27.Efficient marketing style requires –proper planning, good communication skill, team work, knowledge of products.
.
28.The performance of a sales person depends on –ability and willingness of the sales person.
.
29.The sole aim of marketing is to –increase sales.
.
30.Lead generation means –likely sources for prospective clients.
.
31.CRM –Customer Relationship Management
.
32.CRM is –A pre sale activity/ a tool for lead generation/ an ongoing daily activity/the task of a DSA.
.
33.Bancassuranse can be sold to –All existing and prospective bank customers.
.
34.A successful “Blue Ocean Strategy” requires –effective communication/innovative skills/motivation.
.
35.Cross sellingis the basic function of all sales persons.
.
36.Data mining means –analysing the data stored with the back office staff.
.
37.SME means –small and mediumenterprises
.
38.The first step in the transaction processing cycle is –data entry
.
39.Collecting personal information and effectively posing as another individual is known as –the crime of spoofing
.
40.A presentation means:Explain the utility products
.
41.Relationship Marketing is usefulfor:Cross-selling of products
.
42.Good Public Relation indicate:Improved marketing skills, Improved brand image, Improvedcustomer service.
.
43.Networking helps in marking marketing function:An easy task
.
44.Delivery channel means —Place where products are made available to the buyers
.
45.One of the methods for market monitoring is —To discuss with other sales persons
.
46.A scenario in which a customer has too much awareness of the Brand is called:Over Positioning
.
47.Creating a distinctive place in the minds of customer means:Brand Positioning
.
48.Say’s Law of Markets states that —Supply creates its own demand
.
49.Gresham’s Law states that —Bad money drives good money out of circulation
.
50.Investment is defined as a—Change in the stock of capital


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