#Marketing (SBI PO )#
VERY VERY IMPORTANT FOR SBI PO (MARKETING) FOR MAINS BY BRILLIANT ACADEMY OF LEARNING 1. Marketing is the process of communicating the value of a product or service to customers, for the purpose of selling that product or service. 2. Mass Marketing means marketing the mass produced goods. 3. Strategic marketing means decision making process that involves the analysis of the internal capabilities and external environment of a company. 4. Stimulation marketing means there is no demand for the product and people are not interested to purchase the product hence special offers are given to stimulate the people. 5. Synchrome marketing means irregular demand. 6. De-marketing means the demand for the product exceeds the supply. 7. Producer goods means goods which are priced high and required a few to produce other goods in the industry ex: lathe, motor etc 8. Consumer goods are required in large number and directly used by the consumer. 9. Derived goods means the demand for the product is der...